SummaryThe Manager, Commercial Education is responsible for delivering top-notch, scalable training and education programs for the MHUSA portfolio of brands, targeting Commercial teams and Distributor Partners. This role involves collaboration with various teams to implement, deliver, and measure training initiatives that enhance commercial performance and brand desirability.
Responsibilities- Serve as a key education planning partner for Commercial teams and Distributor Partners, implementing national training calendars and planning local learning opportunities.
- Partner with Commercial People leaders on sales development training programs to support onboarding and productivity of new hires.
- Conduct field market visits to support sales and distributor teams, providing coaching and feedback to increase sales performance.
- Manage a selling education strategy to enable MHUSA commercial teams and distributor partners to sell the brand portfolio effectively.
- Align education calendars with a comprehensive sales enablement strategy to support commercial goals and enhance sales organization performance.
- Manage sales education-related responsibilities, including facilitation, product management knowledge, and execution guidelines.
- Leverage market trends and customer needs to tailor enablement tools and education plans to strategic priorities.
- Work closely with Trade Advocacy, Brand Ambassadors, and Market Leads to teach storytelling and engagement strategies.
- Leverage analytics to measure and communicate the effectiveness of sales enablement initiatives.
- Support the Train the Trainer program to ensure consistent Portfolio Education across key partners.
- Host Brand Home Immersion experiences to elevate portfolio knowledge.
Requirements- Bachelor’s degree preferred or equivalent experience required.
- 5+ years of commercial experience and training facilitation, preferably in the luxury consumer goods industry.
- Experience in wines and spirits or hospitality is a plus.
- Understanding of commercial sales, adult learning principles, and luxury principles.
- Mastery of presentation skills and storytelling for sales.
- Finance and budget management skills.
- Advanced PowerPoint and Excel skills.
- Passionate about helping others succeed through skill building and coaching.
- Action-oriented and self-starter with the ability to lead through influence.
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