SummaryAs a Manager of Makeup Marketing, you will lead and implement North American marketing strategies for the makeup category, focusing on topline growth and increasing market share. You will oversee launch programs, collaborate with cross-functional teams, and drive merchandising initiatives across various distribution channels.
Responsibilities- Lead and execute North American marketing strategies for the makeup category.
- Plan and execute launch programs, including adapting launches for the North American market.
- Collaborate with cross-functional teams on PR, education, events, media support, and co-op programming.
- Implement Sephora-specific strategies and manage the gondola update process.
- Develop seasonal marketing calendars and ensure ongoing updates and communication.
- Drive merchandising initiatives for all distribution channels, including Sephora and department store counters.
- Collaborate with e-retail and dior.com teams for product copy, assets, forecasting, and planning.
- Work closely with Key Account Managers to customize programming per retailer.
- Develop strong working relationships with Sales Administration and Supply Chain for accurate forecasts.
- Track retail sales and product performance to anticipate and react to changes.
- Ensure testers and merchandising units are forecasted according to usage and budget.
- Work with Education to evolve marketing strategy and implementation in seasonal seminars.
- Prepare and present marketing calendars and support programs at seasonal sales conferences.
- Spearhead procedures, forms, analyses, and reports critical to marketing plan execution.
- Propose retail-pricing recommendations for new products and price increases.
- Liaise with Operations to ensure timely program arrivals and highlight potential issues.
Requirements- 5+ years of marketing experience in the beauty industry, specifically in North America.
- Color experience required; prestige makeup experience preferred.
- Strong analytical skills and proficiency in Excel and PowerPoint.
- Ability to handle multiple projects simultaneously and be highly organized.
- Strong forecasting and budget experience.
- Strategic thinker with excellent team player skills.
- Proven people-management track record.
- Ability to deal with confidential information using discretion and judgment.
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