SummaryThe Senior Events Manager, Retail & Wholesale is responsible for developing and executing a high-impact event strategy that strengthens brand positioning and enhances the premium shopping experience across North America. This role aligns brand storytelling with retail and wholesale activations, ensuring flawless execution of sophisticated, high-touch events. The manager collaborates closely with retail, CRM/client development, merchandising, and global teams to drive customer engagement and business growth through immersive brand experiences.
Responsibilities- Develop a regional retail and wholesale event strategy aligned with overall brand objectives and NCSA calendar/cultural moments.
- Collaborate with retail, CRM/client development, and merchandising teams to ensure events enhance consumer engagement, VIP clienteling, and sell-through.
- Establish clear KPIs to measure the impact of each activation, ensuring a focus on brand equity and business performance.
- Work closely with HQ to develop and adapt event concepts that align with global brand identity while ensuring regional cultural relevance.
- Plan and execute bespoke boutique activations, VIP client experiences, and in-store events to enhance retail engagement and drive foot traffic.
- Develop and manage the NCSA event budget, ensuring all activations deliver maximum ROI while maintaining brand prestige and quality standards.
- Source, negotiate, and manage a network of high-quality vendors including caterers, set designers, entertainment providers, and event production teams.
- Lead and motivate internal teams and cross-functional project teams to deliver exceptional experiences.
- Oversee all logistical aspects of event planning and execution, ensuring timely delivery of materials, seamless guest experiences, and flawless production.
- Evaluate event success based on pre-defined KPIs, gathering feedback from guests, retail teams, and stakeholders.
Requirements- 7+ years of experience in event marketing, experiential activations, retail marketing, or luxury brand management.
- Proven track record of executing high-end retail activations and wholesale events.
- Experience managing luxury clientele experiences, private shopping events, and co-branded activations.
- Strong background in budget management, vendor negotiations, and logistics oversight.
- Exceptional ability to collaborate with global teams, ensuring local events align with brand positioning and global guidelines.
- Deep understanding of luxury retail, client behavior, and brand experience expectations.
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