SummaryAs a Marketing Manager at Acqua Di Parma, you will be responsible for creating and implementing comprehensive marketing plans to drive brand awareness, customer acquisition, and sales growth. Reporting to the Sr. Director of Strategy and Business Development, you will play a crucial role in enhancing the brand's visibility and perception.
Responsibilities- Develop and implement comprehensive marketing plans to drive brand awareness, customer acquisition, and sales growth.
- Ensure consistent brand messaging and visual identity across all marketing channels, materials, and points of sale.
- Present launch plans to retailer partners twice a year or as needed.
- Develop and manage the marketing budget, ensuring efficient allocation to maximize ROI and drive sales.
- Collaborate with Key Account Managers for all launch forecasts for sellable and POSM by door by account.
- Maintain and update the POSM budget continuously, proposing monthly allocation of POSM to the Senior Director of Sales and Senior Director of Strategy.
- Coordinate and manage events such as product launches, trade shows, and in-store events to enhance brand visibility and boost sales.
- Develop ideas for local promotions and/or merchandising based on market needs.
- Manage work requests and timely execution by liaising with Creative, Purchasing, and Operations departments.
- Manage relationships with media, influencers, and Influencer PR agencies to secure coverage and increase brand perception.
Requirements- 5+ years of Marketing experience, preferably in the luxury fragrance industry.
- Strong spoken and written English skills.
- Strong presentation skills.
- Proficiency in Power Point, Word, Excel; Adobe is a plus.
- Ability to work in a hybrid environment, in office Monday to Wednesday in NYC.
- Willingness to travel up to 20% of the time.
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