SummaryAs a Retention Marketing Manager at KREWE, you will be responsible for developing Email & SMS campaigns that drive acquisition, retention, personalization, loyalty, and long-term relationships with the eCommerce, Retail & Special events KREWE customers. You will play a crucial role in maintaining and optimizing our global CRM, ensuring effective communication to all D2C KREWE customers and subscribers.
Responsibilities- Own Email & SMS/MMS campaign calendar planning & workflow for eComm, retail & special events.
- Curate campaign context, content and call-to-actions by putting together briefs for the creative & copy teams to design into. Review these Email & SMS designs and provide teams with feedback based on best practices, engagement data and testing responses.
- Responsible for compiling, scheduling & sending all campaigns, flows & transactional emails directly in Klaviyo and Attentive programs.
- Full administration over the KREWE CRM Systems, ensuring accurate and up-to-date customer database information that follows best practices for data entry, data quality, and data privacy.
- Collaborate with performance marketing teams including eCommerce, Paid Media, Retail, & Events to develop CRM strategies that align with business goals per channel.
- Monitor campaign, flow and transactional Email/SMS performance and use data-driven insights to optimize future campaigns.
- Innovate, design, test and execute subscriber growth campaigns across all digital touch points (paid and unpaid) in order to drive a healthy acquisition strategy.
- Ideate loyalty and retention touch-points and/or programs to enhance customer LTV for an omni-channel experience.
- Create regular reports (weekly, monthly, annually) and dashboards to track KPIs related to engagement and conversion of all email & sms campaigns.
Requirements- 3-5 years proven experience in CRM management, marketing automation, Email/SMS or a related role within a D2C omni-channel vertical.
- Bachelor’s Degree in Marketing, Business or related field.
- Candidate must have a proven track record in digital project management and ability to engage and manage needs from senior stakeholders.
- Strong organization and presentation skills for briefing creative teams with a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders.
- Proficiency in using CRM software (ideally Klaviyo) and other performance marketing automation tools.
- Solid understanding and experience in personalization (CRM) and segmentation marketing.
- Aptitude to thrive in a fast-paced and rapidly changing environment.
- Excellent analytical skills with strong data-mining and in-depth database segmentation experience preferred.
- Familiarity with data privacy regulations (ie GDPR, CAN-SPAM Act etc) and their implications for CRM activities.
We have summarized this job description for you, click apply to see more details from the employer.
