Sales Manager

Summary

This role oversees sales, merchandising, training and shop-in-shop operations for the Analog:Shift business across the Watches of Switzerland US store network. The Sales Manager acts as a liaison between the Analog:Shift home office and store teams, driving performance targets, product allocation and in-store merchandising. The position requires leadership across multi-door sales channels to ensure consistent execution and profitable results.

Responsibilities

• Train and coach store management and sales teams on brand principles and sales techniques.
• Manage product allocation, fulfillment and forecasting for each store in the network.
• Assess procurement needs and coordinate product selections with buying teams.
• Implement and oversee visual merchandising best practices for in-store displays and shop-in-shops.
• Develop and contribute to sales targets, KPIs and performance reporting.
• Conduct competitor analysis and provide market guidance to stores and HQ.
• Represent the brand at special events, off-site representations and store trainings as needed.

Requirements

• Exceptional timepiece product knowledge.
• Prior luxury retail management experience with proven management achievements.
• Experience inspiring and motivating multi-location teams.
• Track record in distribution, allocation and sales trend reporting and analysis.
• Experience delivering sales and merchandising training.
• Strong leadership, mentoring and coaching skills.
• IT literacy, including POS systems and Microsoft Office; ability to analyze sales performance.