Summary
The Senior Manager, Salesforce Marketing Cloud Technical Architect leads technical architecture and platform evolution for Salesforce Marketing Cloud within a luxury retail environment. This hybrid role develops scalable solutions, integrations, and data practices that support campaign execution, personalization, analytics, and compliant client data use.
Responsibilities
- Design and oversee Marketing Cloud architecture, data models, automation frameworks, integrations, APIs, and ETL processes.
- Set technical standards and guide platform configuration, custom development, release quality, and data operations.
- Build and optimize automations, audience segmentation, personalization, and data-driven campaign capabilities.
- Promote data quality, security, privacy compliance, documentation, and reusable self-service tools.
- Mentor technical and business partners, collaborate across teams, and translate business goals into technical solutions.
- Use SQL and BigQuery to analyze data and maintain Looker dashboards and visualizations.
- Assess AI opportunities for campaign operations, data quality, segmentation, and personalization.
Requirements
- At least 7 years of technical architecture experience, including at least 5 years of Salesforce Marketing Cloud expertise.
- Experience with marketing automation platforms, data processing, audience management, APIs, ETL, and third-party data connectors.
- Knowledge of data privacy regulations and secure customer data management.
- Strong analytical, communication, presentation, troubleshooting, and cross-functional project management skills.
- Bachelor's degree or equivalent experience; a master's degree is a plus.
- Salesforce Marketing Cloud Administrator certification is strongly preferred.
