SummaryAs a Brand Marketing Manager - RLS Activations at Ralph Lauren, you will lead the strategic execution of marketing initiatives across the East region, focusing on the Miami and NY markets. Your role will involve driving qualified traffic to RLS, developing brand engagement tactics, and ensuring Ralph Lauren's brand vision is seamlessly translated into localized, consumer-focused markets.
Responsibilities- Develop and execute a comprehensive regional marketing strategy aligning with national and global brand initiatives.
- Drive development of new customer acquisition and HNWI strategies.
- Execute retail activations, client experiences, and localized brand partnerships to drive traffic and sales.
- Identify high-potential regional brand partnerships to amplify brand visibility.
- Support new store openings and key seasonal moments to drive engagement.
- Manage logistics, including vendor procurement and partnership agreements, for seamless execution of events.
- Oversee onsite coordination for events, including setup and breakdown.
- Analyze regional market insights to inform strategy and optimize performance.
- Track key performance metrics and provide regular reporting and insights.
- Build and foster relationships to amplify national campaigns with regional efforts.
Requirements- Bachelor’s degree from a four-year college or equivalent preferred.
- Luxury brand store and event experience required.
- Events management and local PR experience a plus.
- Highly organized and detail-oriented with the ability to manage multiple projects.
- Ability to work well under pressure in a fast-paced environment.
- Weekend hours and travel required.
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