SummaryThe CRM Specialist plays a crucial role in optimizing CRM projects, software, and tools to analyze buying trends and customer activity, ultimately enhancing sales and client experience. This position focuses on client gifting and acts as a liaison between retail and ecommerce teams, collaborating with various departments such as Training, Merchandising, Marketing, and Events.
Responsibilities- Manage project management for the CRM team, gathering needs and updates weekly.
- Oversee regional contact plans by boutique to drive client loyalty and prepare target groups for communication channels.
- Build and run customer reports based on behavior and local requests.
- Support the creation of a localized CRM ambassador program and share best practices across programs.
- Design and deploy local emails via Salesforce for boutique activations and support clienteling application adoption.
- Manage gifting processes for North American programs and propose ideas to elevate initiatives.
- Research local gifting partners and manage communication with warehouses for distribution.
- Perform administrative tasks such as creating vendors and inputting purchase orders.
Requirements- 3-5 years of experience in Digital Marketing & CRM.
- Preferred retail experience and ability to create training documents.
- Proficiency in Microsoft Office Suite, Salesforce Marketing Cloud, SAP, and PowerBI.
- Excellent organizational skills and ability to handle multiple projects.
- Exceptional communication and presentation skills tailored to audience needs.
- Strong analytical skills with the ability to translate findings into business actions.
- Experience with fashion, luxury, retail, and/or lifestyle brands preferred.
- Fluency in English; Italian is a plus.
- Willingness to travel as required.
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