SummaryAs a Data and CRM Analytics Manager in SoHo, you will be a key member of the Marketing & E-Commerce team, focusing on digital performance and CRM/customer analytics. Your role will involve providing insights that drive growth and shaping strategy across e-commerce, marketing, and CRM through actionable insights and scalable reporting systems.
Responsibilities- Manage and create performance reports across the e-commerce channel, including site metrics, product and marketing performance, and customer behavior analyses.
- Translate complex data sets into strategic recommendations to optimize digital campaigns, UX, and merchandising strategies.
- Consolidate and package reports and insights into presentations with actionable recommendations for senior-level stakeholders.
- Field ad hoc requests, present findings, and deliver recommendations that inform strategy, synthesizing large data sets into actionable takeaways.
- Analyze site KPIs, identify trends and anomalies, and flag opportunities to improve performance.
- Collaborate with core department members and cross-functional partners to ensure data classification consistencies and align on analytical needs.
- Develop and manage customer segmentation strategies to enhance personalization, retention, and lifetime value.
- Analyze customer cohorts and behavior, identifying trends that inform future strategy.
- Build and maintain CRM performance dashboards measuring campaign effectiveness and customer journeys.
- Serve as an internal subject matter expert on CRM data, KPIs, and customer file health.
- Define requirements and build scalable automated reports using data visualization and BI tools.
- Act as a steward of data integrity across all platforms, ensuring consistency and accuracy.
- Support integrations and data alignment across CRM platforms, marketing tools, and web analytics platforms.
Requirements- Bachelor’s degree in a quantitative or technical field.
- 4+ years of experience in digital analytics, customer analytics, or CRM reporting.
- Deep familiarity with customer lifecycle metrics.
- Experience using CRM or ESP platforms such as Salesforce Marketing Cloud or Klaviyo.
- Strong skills in data analysis and reporting tools like Google Analytics, Looker Studio, PowerBI, Excel, and PowerPoint.
- Proficiency in SQL is required; familiarity with Python or R is a plus.
- Comfortable working with raw data sets and large databases.
- Excellent communication skills with the ability to synthesize data into actionable insights.
- Detail-oriented and able to thrive in a fast-paced, cross-functional environment.
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