SummaryThe Graphic Designer is responsible for creating visual concepts that inspire and captivate the consumer while ensuring a consistent brand representation across all materials. This role involves developing creative ideas and concepts to meet business objectives.
Responsibilities- Collaborate with Art Director, Project Managers, Copywriters, Motion Graphic Artist, and Stylist.
- Build upon current design materials while adhering to Ralph Lauren brand standards.
- Produce new concepts and provide creative input across image and video concept development.
- Work with Senior Creative Leadership to refine concept work across all creative elements.
- Demonstrate illustrative skills with rough sketches and prepare layouts for print.
- Proofread to produce accurate and high-quality work.
- Follow through with production of all imagery by collaborating with stylist and staff photographers.
- Work closely with Print Production regarding pre and post production issues.
- Ensure all projects are within deadlines and budget constraints.
- Develop a consistent visual voice across all materials.
Requirements- Professional experience in Graphic Design, preferably with a fashion company or creative agency.
- Strong Photoshop and InDesign skills; working knowledge of other current design applications.
- Experience with Illustrator, Premiere, and After Effects.
- Excellent understanding of typography.
- Strong attention to detail when finalizing designs.
- Strong time management and ability to multitask.
- Ability to effectively communicate with business partners at all levels.
- Adaptive design eye and skill.
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