Manager, CRM

Summary

The Manager, CRM leads training and adoption of the My Versace clienteling app across the US region. The role partners with retail, headquarters, and cross-functional teams to strengthen client relationships and support boutique business objectives.

Responsibilities

• Develop clienteling programs, contact strategies, gifting plans, and activity calendars for priority customer segments.
• Create boutique action plans and coordinate initiatives across retail and digital channels.
• Schedule app training, support retail teams with client lists and requests, and manage app administration.
• Work with project and technical teams to resolve app issues, compile data quality reports, and share best practices.

Requirements

• Coordinate effectively with retail, headquarters, events, merchandising, and digital partners.
• Support clienteling app adoption and respond to business-critical retail requests.
• Use client data and reports to identify opportunities to maintain and grow priority customer segments.