Manager Public Relations Merchandising Strategy And Category Support

Summary

Experienced PR Manager to lead merchandising category support and organic influencer strategy for brand PR initiatives, partnering with internal teams and the media network to drive awareness across key categories. Role includes team leadership, cross-functional collaboration, budget management, and development of creative events and media opportunities.

Responsibilities

• Develop and implement integrated PR strategies for key merchandise categories.
• Cultivate and maintain relationships with media influencers and industry stakeholders.
• Serve as liaison with external brand partners to align on messaging and media opportunities.
• Collaborate with marketing and merchants to align messaging and strategic priorities.
• Write press releases, pitches, and communications for internal and external audiences.
• Respond to media inquiries and secure press coverage across print digital and broadcast.
• Develop organic influencer strategy and coordinate with social media marketing teams.
• Ideate and execute creative event concepts to amplify press opportunities.
• Manage budgets and support coaching and development of direct reports.

Requirements

• 8 years of experience in PR public relations or related field.
• Proven track record executing integrated PR strategies and securing high-impact coverage.
• Strong media relations experience with established industry contacts.
• Deep understanding of social media and influencer landscape.
• Experience ideating and executing creative campaigns and events.
• Excellent written and verbal communication and storytelling skills.
• Strategic thinker with strong cross-functional collaboration skills.
• Experience managing teams and budgets.