SummaryAs a Market and Customer Intelligence Manager, you will lead customer insights across the North America region with a focus on the Wholesale business. You will be a key contributor in delivering customer insights to inform wholesale channel and customer performance, marketing strategies, and competitive impacts to business.
Responsibilities- Establish relationships with wholesale partners, focusing on marketing and customer insights teams.
- Evaluate wholesale opportunities through sales reporting, customer metrics, and marketing performance.
- Develop strategic guidance to grow brand sales in stores or online with wholesale partners through customer insights and audience targeting.
- Partner with wholesale marketing team to develop marketing action plans and budget to support growth strategies.
- Connect macro insights with customer data and onsite behavior to guide online wholesale business strategies.
- Monitor market share insights, brand tracker metrics, and industry trends to inform brand performance and marketing strategies.
- Collaborate with CRM agency and Real Estate to develop performance reports and assess store changes across channels.
- Develop customer insights through advanced analytics to address key business decisions and growth opportunities.
- Establish customer-centric wholesale KPIs and goals for the region.
- Forecast and evaluate incremental sales from wholesale marketing programs by consumer segments.
- Identify opportunities to grow profitable customer acquisition and reactivation in wholesale accounts.
- Integrate top of funnel media campaigns into the marketing plan to optimize results and engagement.
- Develop strong partnerships with cross-functional and inter-company peers.
Requirements- 5+ years in Customer Marketing, Analytics, Partnerships, CRM/Database, and/or Online Marketing.
- Management experience in CRM and creating customer strategies.
- Strong analytical abilities and attention to detail.
- Excellent verbal and written communication skills.
- Ability to adapt to changing situations and demonstrate flexibility in priorities.
- Demonstrated leadership and management skills.
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