SummaryAs a Market and Customer Intelligence Manager, you will lead consumer analytics and insights initiatives for the RLS channel, combining quantitative analysis with strategic planning to drive retail performance, grow the customer base, and enhance customer experience across Ralph Lauren store locations.
Responsibilities- Develop regular consumer insights for RLS stores by region to guide consumer strategies.
- Manage customer performance reports and track performance by store to identify growth opportunities.
- Provide insights to Field Leadership teams and deliver recommendations to evolve engagement strategies.
- Lead meetings with cross-functional teams to develop outreach strategies and clienteling lists.
- Develop and implement segmentation strategies to support channel initiatives and drive retention.
- Direct audience segmentation lists for campaign execution and clienteling lists.
- Track performance of VIC outreach program and identify areas of opportunity.
- Lead meetings with Business Planning teams to share customer insights and impact analysis.
- Augment quantitative insights with qualitative data and leverage Customer Voices survey results.
- Analyze outreach performance and activities by store to assess impact and ROI.
- Leverage Real Estate dashboard and qualitative insights to identify new store opportunities.
Requirements- 3+ years of experience in an analytical or marketing role within a retail company.
- Strong analytical and reporting capabilities with attention to detail.
- Ability to articulate thoughts eloquently for multiple levels of management.
- Demonstrated critical thinking skills and decision-making ability.
- Team-player with excellent verbal and written communication skills.
- Data visualization and presentation skills.
- Adaptability to changing situations and flexibility in juggling priorities.
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