Senior Director Brand Marketing Strategy - Tribeca

Summary

Senior Director responsible for developing and executing brand and go-to-market strategies for product campaigns, leading cross functional teams to deliver cohesive campaign vision and maximize market reach. Role focuses on campaign planning across paid, owned and earned channels, performance measurement and delivering insights to optimize execution in the US and key international markets.

Responsibilities

• Develop and execute comprehensive go-to-market strategies and 360 campaign plans.
• Create channel specific marketing strategies across paid, social, site, CRM, retail and loyalty.
• Lead campaign launches from inception to market entry, coordinating cross functional teams and timelines.
• Define product positioning and messaging with brand strategy and creative teams.
• Develop customer engagement strategies to retain and foster long term relationships.
• Develop and optimize content strategy and act as brand guardian for creative execution.
• Work with analytics and agencies to generate market and customer insights.
• Design and run test and learn plans to improve creative audience channel and media performance.
• Implement metrics and KPIs to measure campaign success and drive optimizations mid flight.

Requirements

• Bachelor's degree in business marketing or related field; MBA preferred.
• Strong track record managing product launches and cross functional teams.
• Exceptional analytical strategic and problem solving skills.
• Excellent interpersonal and communication skills.
• Ability to adapt to a fast paced evolving business environment.
• Deep understanding of customer behavior and market dynamics.
• Proficiency in project management and budget control.
• Familiarity with tools and technology for go to market execution.