Senior Marketing Manager

Summary

Senior Marketing Manager to lead digital and retail marketing initiatives for seasonal campaigns. This hybrid role will partner with cross-functional teams to drive brand growth and performance. Based in New York with a mix of office and remote work.

Responsibilities

• Develop and execute integrated digital and retail marketing strategies for seasonal launches.
• Plan paid media, email, social, and in-store activations to meet campaign KPIs.
• Collaborate with merchandising, creative, and retail teams to align brand messaging.
• Manage agencies and external partners, ensuring on-time delivery and quality.
• Analyze campaign performance and optimize spend to improve ROI.

Requirements

• 7+ years of marketing experience with proven expertise in digital and retail channels.
• Experience running seasonal campaigns and managing cross-functional stakeholders.
• Strong analytical skills with experience in campaign measurement and optimization.
• Demonstrated leadership experience managing agencies or small teams.
• Ability to work hybrid in New York and travel to stores as needed.