Sr Analyst B2C E-Commerce

The Sr. Analyst B2C (E-Commerce) will support the B2C Sr. Manager in implementing eCommerce activities across consumer and retailers. This role involves collaboration with brands and the RTC team to develop and deploy best-in-class ecommerce execution, as well as providing performance evaluation for continuous improvement.

• Support the Snr. Manager in the development of eCommerce strategies.
• Track goals and critical metrics to evaluate performance of strategies.
• Manage budgets and tools to implement plans with the Brand and Commercial teams.
• Assist in annual planning in tandem with the RTC team.
• Conduct ad-hoc reporting on market performance and comp data sets.
• Work with agency and internal partners in planning and executing campaigns.
• Collaborate with key partners and external team members in campaign implementation.
• Support budget management for campaigns through invoice tracking.
• Provide performance insights for continuous improvement of plans.
• Update benchmarks for each key category.

• Bachelor’s degree or relevant industry experience required.
• 2+ years of professional experience in Direct-to-Consumer (DTC); wine and spirits preferred.
• Project management experience and skills including goal-setting and forward-planning.
• Understanding of data & analytics with ability to apply knowledge directly.
• Collaboration skills with opportunity to develop them in a matrix organization.
• Digital Marketing expertise and experience is a plus.