Manager, CRM

Summary

Lead adoption and training for the My Versace clienteling app across the US region, partnering with retail and HQ teams to implement programs, identify and grow priority customer segments, and drive boutique-level action plans. Serve as the regional subject matter expert for clienteling workflows, coordinating initiatives across retail, digital, merchandising, and events. Provide technical and administrative oversight for the clienteling platform, ensuring data quality and timely resolution of business-critical requests.

Responsibilities

• Develop and deliver monthly training schedules and materials for retail teams on the clienteling app.
• Partner with retail leadership and HQ to define targeted clienteling strategies and boutique-specific action plans.
• Coordinate cross-functional initiatives and share best practices across regions.
• Work with project and technical teams to identify and resolve app issues and support administrative requests.
• Compile and distribute data quality and performance reports to the retail network.

Requirements

• 4+ years of experience in CRM, clienteling, retail operations, or related roles.
• Experience with clienteling apps or CRM platforms and strong technical aptitude.
• Proven ability to train and support retail teams and to manage cross-functional relationships.
• Strong analytical and communication skills with attention to data quality and reporting.