Summary
Lead the localization and implementation of the global CRM and client development strategy across North America to elevate in-store and omnichannel client experiences and drive acquisition, retention, and customer lifetime value. Serve as the regional CRM and client development expert, coordinating between Retail, Marketing, E-commerce, and Global CRM teams. Spend the majority of time in stores coaching and supporting retail teams while also developing regional campaign strategy and performance reporting.
Responsibilities
- Implement and localize Diesel's global CRM and clienteling strategy across North America.
- Spend ~80% of time in stores coaching, mentoring, and supporting Store Managers and Client Advisors to drive clienteling behaviors.
- Develop and manage a regional 1-1 CRM campaign calendar, localizing global communications and lifecycle-triggered journeys.
- Define audience segmentation with E-commerce and Marketing to optimize omnichannel communications and campaign performance.
- Own CRM and clienteling KPI analysis, dashboards, executive reporting, and actionable insights to improve store performance.
- Design and execute localized client activations, events, gifting strategies, and loyalty initiatives to grow high-value client relationships.
Requirements
- 5+ years of experience in CRM, client development, clienteling, or retail leadership within premium or luxury retail.
- Proven track record implementing clienteling strategies across multiple retail locations and driving measurable commercial results.
- Strong coaching, leadership, stakeholder management, and presentation skills.
- Highly analytical with proficiency in CRM platforms, clienteling tools, and Microsoft Office.
- Willingness to travel throughout North America (~80% travel) and work evenings and weekends for events and activations.
- Must be legally authorized to work in the United States.
