Marketing Manager

Summary

The Marketing Manager will develop and execute integrated marketing strategies with a significant focus on brand event coordination to elevate brand awareness, drive customer engagement, and support business objectives within the luxury retail environment. This role leads event planning and on-site execution, manages vendor relationships and budgets, and collaborates cross-functionally with global and local teams to ensure brand consistency and high-quality delivery.

Responsibilities

• Develop and implement integrated marketing strategies aligned with global brand vision and business goals.
• Lead planning, execution, and management of brand events including product launches, store openings, pop ups, and partner events.
• Coordinate with Milan HQ and internal teams to develop event concepts, budgets, and timelines.
• Manage vendor relationships, negotiate contracts, and oversee procurement collaboration.
• Oversee on site event logistics and ensure flawless execution to brand standards.
• Analyze event ROI and provide recommendations for optimization.
• Develop and manage brand guidelines and ensure consistency across marketing materials.
• Lead, mentor, and develop a shared Marketing Coordinator and foster collaborative environment.
• Manage the marketing budget effectively and track spend against objectives.

Requirements

• 6 years of experience in marketing and/or events, preferably within luxury retail.
• Proven track record developing and executing marketing strategies and retail event management.
• Strong understanding of luxury market and consumer behavior.
• Excellent organizational skills and attention to detail.
• Exceptional written and verbal communication skills.
• Experience managing and developing a team.
• Demonstrated ability to manage budgets, vendors, and event logistics.
• Ability to work effectively in a fast paced, dynamic environment.
• Passion for the brand and its values.