SummaryThe Media Marketing Manager, OOH, Print, & Publisher, North America will support the strategic development and execution of paid brand advertising campaigns across various media channels inclusive of outdoor, print & digital via publisher partnerships. As a key member of the North America Media & Digital Marketing team, this position plays a critical role in shaping how our brand is experienced—both offline and online—through strategic, high-impact storytelling.
Responsibilities- Support the strategic planning, execution, and optimization of 360° paid media campaigns across North America.
- Drive brand visibility, engagement, and innovation across various Ralph Lauren brands and partnerships.
- Lead day-to-day campaign operations including media planning, audience segmentation, and creative briefings.
- Oversee media buying across Print, OOH, and Digital, ensuring premium placements.
- Manage RFP processes and partner selection for digital media buys.
- Collaborate with Paid Social and Performance Marketing teams for cross-channel alignment.
- Communicate with Creative and Content teams to ensure assets align with campaign needs.
- Serve as the liaison between internal teams, external media agencies, and vendors.
- Drive innovation by testing new media executions and trends.
- Manage the creative briefing process and ensure timely asset delivery.
- Track and facilitate media budgets and maintain documentation for reporting.
- Monitor and analyze campaign performance for continuous optimization.
- Produce brand plan decks and post-campaign reports for insights and learnings.
- Manage, mentor, and motivate the Media Marketing Associate.
Requirements- Experience in media marketing, ideally within a lifestyle/fashion brand or agency.
- Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field preferred.
- Exceptional PowerPoint skills and a sharp eye for visual storytelling.
- Deep knowledge of luxury consumer behavior and media trends.
- Proven ability to manage large-scale budgets and deliver measurable outcomes.
- Strong leadership, project management, and stakeholder engagement skills.
- Excellent communication skills and ability to thrive in a fast-paced setting.
- Demonstrated success in designing and optimizing paid media campaigns.
- Strategic understanding of how creative assets drive the customer journey.
- Ability to lead projects from concept through execution and analysis.
- Strong interpersonal skills and ability to collaborate across diverse teams.
- Highly organized and self-motivated with a track record of managing multiple initiatives.
- Knowledge of platforms like Monday.com, Figma, Aravo, Ariba is a plus.
We have summarized this job description for you, click apply to see more details from the employer.
