Senior Brand Manager, Whiskey

Summary

The Senior Brand Manager, Whiskey leads development and execution of the American Whiskey marketing strategy across the U.S., driving 360-degree brand programs rooted in consumer and business insights to build equity and profitability. This hybrid role partners with cross functional teams and agencies to deliver creative campaigns, manage A&P spend, and ensure alignment with Maison and MHUSA objectives.

Responsibilities

• Develop Whiskey marketing strategies in partnership with senior leadership and align with portfolio and Maison plans
• Provide strategic direction to Commercial and cross functional teams to deliver brand goals and KPIs
• Drive development and execution of 360-degree brand programs and activations across channels
• Manage creative strategy and oversee campaign development and execution with agencies
• Oversee A&P deployment strategy and manage spend to budget and reporting targets
• Monitor brand performance metrics and ensure delivery of business objectives
• Build relationships with internal stakeholders, agency partners, distributors and third parties
• Support regional Brand Managers to deliver market specific programs on schedule
• Maintain product expertise through market visits and customer interactions

Requirements

• Bachelor’s degree or MBA or equivalent experience
• 7+ years of progressive marketing experience, preferably in wines spirits luxury or CPG brand marketing
• Experience with the U.S. wines and spirits three tier system preferred
• Strong commercial and financial orientation, including P&L and depletions knowledge
• Experience executing ATL and BTL programs including media experiential PR and trade activities
• Proven agency and vendor management experience
• Excellent communication presentation and stakeholder influencing skills
• Strong analytical skills for data driven decision making
• Ability to adapt and manage cross functional priorities in a fast paced environment