SummaryAs a Senior Manager of Product Marketing for High Jewelry at Van Cleef and Arpels, you will lead the product strategy in the Americas, aligning with global visions and ensuring effective product launches and strategies. You will inspire and develop a team of product experts, balancing long-term vision with daily support for the boutique network.
Responsibilities- Cultivate and implement marketing strategy for High Jewelry collections in line with global and local business directions.
- Collaborate with the International Marketing team on all marketing aspects and business topics.
- Orchestrate 360 product strategy adapted to local context in collaboration with regional departments.
- Plan international and local launch activations, support events and animations with product selection and training.
- Lead and inspire a team of product segment experts to host trainings and support sales.
- Participate in the definition and implementation of strategic plans.
- Provide sales, market, and trend analysis to help direct and develop local strategies.
- Partner with Retail and Supply chain to create and maintain budget and LE projections.
- Ensure unique and rare stock is leveraged to maximize client opportunities and sales potential.
- Manage the High Jewelry Marketing team T&E budget.
Requirements- Bachelor’s degree required; MBA is a plus.
- 10+ years of marketing and merchandising experience in a high jewelry/luxury retail environment.
- Ability to work independently and in a team, effectively multi-task, and think strategically.
- Excellent interpersonal skills with a proven ability to manage product strategies.
- Strong leadership skills to inspire and develop a team of product experts.
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