Summary
The Senior Social Marketing And Content Strategy Manager for Polo leads social media strategy and content execution with a focus on Men’s Polo, driving follower growth, engagement, and purchase intent across digital channels. This role partners with cross-functional and global stakeholders to deliver brand-elevating, social-first storytelling and measurable campaign performance.
Responsibilities
- Develop and execute social media strategies aligned with business and campaign goals
- Collaborate with agency and cross-functional teams to create content and campaigns
- Partner with talent and influencer teams to identify campaign and always on content
- Manage day-to-day posting, monitoring, and engagement across Polo social handles
- Monitor analytics and prepare regular performance reports using internal and external tools
- Present strategic performance recaps and actionable recommendations to leadership
- Deliver innovative content supporting owned, earned, paid, and shared channels
- Define and monitor KPIs and translate insights into strategic actions
- Support crisis communications to ensure alignment with corporate messaging
Requirements
- Progressive experience in social media strategy
- Proven track record driving social media growth and engagement at scale
- Deep expertise in fashion and luxury social media
- Strong leadership and stakeholder management skills
- Excellence in analytics and performance optimization
- Experience managing matrix relationships
- Strong project management skills and ability to meet tight deadlines
- Demonstrated critical thinking and real-time decision making
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