Summary
The Manager of Social Marketing and Content Strategy will lead development and execution of social initiatives to grow brand presence, engagement, and purchase intent across social platforms. This role partners with cross functional teams and agencies to create social first storytelling and campaigns that support global marketing objectives and drive measurable growth.
Responsibilities
- Develop and execute social media strategies aligned with business and campaign goals.
- Collaborate with agencies and cross functional teams to create content and campaigns.
- Partner with talent and influencer teams to identify campaign and always on content.
- Manage day to day posting, monitoring, and engagement across social handles.
- Monitor analytics and prepare regular performance reports using internal and external tools.
- Present performance updates to leadership in clear, compelling formats.
- Define KPIs, analyze results, and develop actions to drive future strategies.
- Support crisis communication and align messaging with corporate communications.
Requirements
- Experience in social media management with a proven track record growing channels and engagement.
- Skilled in content development and live publishing.
- Proficient in social media analytics and reporting.
- Strong project management skills and ability to meet tight deadlines.
- Strong critical thinking and real time decision making skills.
- Digital curiosity and passion for learning emerging platforms.
- Attention to detail and advanced analytical skills.
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